The single most important two things a political campaign can do is ensure it has a proper absentee program, which targets "permanent absentee" (mostly age 60 and over and others who regularly travel) and guarantees that you spend most of your time and resources communicating to the most likely voters of the remaining voter pool. The same principles can be applied to business marketing.

Zarko Research offers lists a la carte or as part of an overall service retainer, and will not only provide you the raw list but follow through and help you understand it and use it properly.

Zarko Research has earned recognition with statistical, data manipulation, and analysis capacity, including an academic thesis in 1993 using non-linear analysis techniques to model international military expenditure effects on third-world economies. This work has been cited as recently as 2005 in academic journals and by foreign policy think-tanks. Other statistical vote analysis was cited in National Review Online by Manhattan Institute writer Harry Stein in 2006, and a Wall Street Journal analysis of social science datasets backed by the Center for Equal Opportunity in 2003.

If your campaign doesn't understand or properly work this area of politics, it is likely to lose.